Project 08
Vi&Vi Food & Meat
Brand Identity, Visual Design, Vehicle Branding
Project Brief
Vi&Vi is a fresh grocery brand serving Western consumers with two distinct sub-brands: Vi&Vi Food for farm-fresh produce, and Vi&Vi Meat for premium cuts. The challenge was to create two identities that felt distinct in personality yet unmistakably part of the same family.
Duration
3 months
Stack
Framer, Adobe Illustrator, Adobe InDesign
Services
Brand Identity, Logo Design, Environmental Branding
Dual sub-brand system delivered on schedule
Vehicle & uniform branding applied across full fleet
Identity adopted across all physical touchpoints
Project Overview
The brand needed to work across radically different contexts — from an apron to a delivery truck to a refrigerated display. Vi&Vi Food required a fresh, playful energy with illustrated produce; Vi&Vi Meat needed to feel premium, bold, and trustworthy. Neither could look like the other, but both had to feel like Vi&Vi.
Our Approach
We developed a dual-identity system anchored by a shared logotype with two distinct visual personalities. Vi&Vi Food uses a bright, illustrated style with organic produce motifs and a lively green palette. Vi&Vi Meat shifts to deep burgundy, serif-leaning type, and a bold cattle mark — signaling quality and craft. Both identities were extended across vehicle wraps, uniforms, and in-store signage to ensure brand consistency at every customer touchpoint.
What the Client Says
"Two brands, one family — AGP delivered exactly that. The vehicle wraps alone changed how people see us on the street."
